Scaling Smart: Making Every Ad Dollar Count with Fulya Uygun of Bowery Boost

Today I am joined by a digital marketing powerhouse. Her name is Fulya Uygun and she’s the founder of Bowery Boost in NYC to talk about building brands with intention, scaling with strategy, and what it really takes to get results in the paid media world that’s constantly evolving.We dive into Fulya’s journey from L’Oreal and Dermstore to launching her own performance marketing agency, which primarily supports women-founded e-commerce brands in beauty, fashion, and wellness. Fulya shares what most founders get wrong about paid advertising (hint: it’s not a silver bullet), how she helps clients make every dollar count, and why sustainable growth beats rapid scale every time.From platform diversification and the impact of iOS privacy changes to how PR, organic content, and ads can (and must) work together, this conversation is packed with practical tips, emerging trends, and agency-level insight for growing brands on a budget. Follow Fulya: @boweryboost on Instagram and TikTok, or Fulya Uygun on LinkedIn🎧 This episode is going to help Grow Your Wellth. Here’s Fulya.Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠