Scaling Success with Amazon & Email Marketing | Garrett Peters' Journey from Walmart to CEO

In this episode, Lachie interviews Garrett Peters, the CEO of Duncan and Stone Paper Co, a stationary company that has experienced significant growth. They discuss Garrett's journey from working with Walmart to starting his own business, the dynamics of running a business with co-founders who are also couples, and the strategies they have implemented to scale their business, including leveraging Amazon and focusing on email marketing. They also touch on the challenges of inventory management and planning for the holiday season. Takeaways - Garrett's background working with Walmart and Sam's Club provided him with valuable experience in retail, branding, and sales, which he applied to his own business. - Starting a business with co-founders who are also couples requires clear communication, defined roles, and a shared vision to avoid potential conflicts. - To scale their business, Duncan and Stone Paper Co focused on leveraging Amazon as a sales channel and invested in email marketing to engage and retain customers. - Planning for the holiday season is crucial for e-commerce brands, and strategies such as promotions, email marketing, and targeted advertising can help drive sales during this period. - Inventory management is a challenge for growing businesses, and finding the right balance between having enough stock and avoiding excess inventory is essential. Chapters 00:00 Introduction and Background 02:02 Garrett's Journey to Entrepreneurship 05:36 Running a Business with Co-Founders Who Are Couples 10:30 Leveraging Amazon and Email Marketing 13:26 Defining Roles and Making Decisions 23:07 Email Marketing and Holiday Strategies 27:02 The Impact of Ads During the Holiday Season 31:07 Conclusion and Contact Information