Scarcity Influence and Persuasion
from The Smart Connector Hosted by Jane Bayler
Scarcity is a proven means of getting people to take action. This success principle dictates that we are more likely to want the things we are being offered if we feel they're running out or are in short supply. This is the sixth and final podcast in Jane’s series about the work of Robert Cialdini, who wrote the pioneering book: Influence, the Psychology of Persuasion. This law can be seen from children fighting over teddy bears, to people who make themselves ‘valuable rather than available’. A key takeaway is - if you want someone to value you and pay you what you’re worth - make them work for your time and attention! ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass
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