Scent Marketing: τι είναι και πώς μπορεί να επηρεάσει τους καταναλωτές

from Business & Marketing Tips | Θέμης Σαρανταένας · host ATHENS VOICE

Στο 192ο podcast της στήλης Business & Marketing Tips της Athens Voice μιλάμε για το Scent marketing και τον ρόλο της όσφρησης στη διαμόρφωση της αγοραστικής εμπειρίας.Αναλύουμε τι είναι το οσφρητικό μάρκετινγκ, γιατί αποτελεί ισχυρό πλεονέκτημα για τις επιχειρήσεις με φυσική παρουσία και πώς τα σωστά αρώματα μπορούν να επηρεάσουν τη μνήμη, το συναίσθημα και τελικά την απόφαση αγοράς. Μέσα από παραδείγματα διεθνών brands, εξετάζουμε πώς η όσφρηση μπορεί να μετατραπεί σε στρατηγικό εργαλείο διαφοροποίησης και ενίσχυσης του brand.

Episode metadata supplied by the publisher feed · Published Feb 4, 2026

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Scent Marketing: τι είναι και πώς μπορεί να επηρεάσει τους καταναλωτές

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This episode was published on February 4, 2026.

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