Scent Stories: Fragrance trends to look out for in 2024

Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on beauty and cosmetics. Host: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guest:Clotilde Drape, Global Beauty Analyst, Mintel.

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