Science Can Make You More Creative!

Do you consider yourself a creative person? If not, you may be holding yourself back. Psychologist Zorana Ivcevic Pringle says creativity isn't a trait. Creativity is a choice. After studying creativity for more than 20 years, she has some suggestions for how anyone can stick with their creative ideas. Guest host and producer Berly McCoy talks to her about her new book The Creativity Choice. Curious about more psychology research? Let us know by emailing [email protected] to every episode of Short Wave sponsor-free and support our work at NPR by signing up for Short Wave+ at plus.npr.org/shortwave.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

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