Scotiabank: CMO John Doig

John Doig is the Executive Vice President and Chi…

An episode of the Tell Me More Podcast podcast, hosted by Tell Me More: Careers in Tech & Business Interviews, titled "Scotiabank: CMO John Doig" was published on September 17, 2017 and runs 27 minutes.

September 17, 2017 ·27m · Tell Me More Podcast

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Summary

John Doig is the Executive Vice President and Chief Marketing Officer at Scotiabank, one of Canada's largest banks. He's also the CEO of SCENE, the leading loyalty program in Canada. In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!

Episode Description

John Doig is the Executive Vice President and Chief Marketing Officer at Scotiabank, one of Canada's largest banks. He's also the CEO of SCENE, the leading loyalty program in Canada. In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!

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