Scott Alton - From a Clients Point of View [E013]

Scott Alton - From the Clients Point of View - Matt Fanslow Diagnosing the Aftermarket A to ZMatt grade school friend who is also a customer of hisMatt has a photographic mindOrigins of life, music, and euchre (the card game)Scott sees or perceives that the people working on his vehicle are competentDress says a lot about competencePersonal appearance, alsoFormulate an opinion if you trust the shopOverall look of operation, clean, organizedA professional look gives confidence to trust Certification on the wallReviews on the wallRead reviewsWhen meeting a client for the first time we ask for a certain level of trustConsumer: How does it feel to find that shop you can trust?I client knows someone at the shop they are more likely to trustUsed Car Salespeople are going to have all this spin that they're going to give to me. And so you know, a used car salesman, unfortunately, Is linked with your profession in a lot of ways.The client must determine if the service advisor or technician is spinning large as a used car salesman wouldWhen you go to the doctor, you can get a second or third opinion. That's a little harder when the thing you need to get you home is you know, possibly debilitated and not able to get you home if you broke down away from your regular shop.Capabilities and equipment drive price of jobs no matter what size they areCompensation plans, benefits, investment in training drive margins/priceThe show is sponsored by NAPA Auto Care napaautocare.comEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel HERE