Scott Bishoff on Building Better Marketers for the AI Era

Ben Lambert sits down with entertainment marketing veteran Scott Bishoff to explore what decades across agencies, brands, publishers, and entertainment have taught him about media, leadership, and where AI fits into the future of marketing. Scott shares why curiosity remains the industry's most valuable skill, how automation should free people to think-not replace strategic thinking-and why entertainment marketers face unique challenges in a world where culture, content, and consumer behavior evolve faster than ever. Highlights Why curiosity-not technical skills-is the trait every great marketer needs How AI should automate execution while elevating strategy and storytelling What agency, client, and sales roles each teach about building better marketers Why entertainment marketing demands different measurement than other industries Scott's prediction for how content consumption will radically change over the next decade