Scott McClure & Karen Hoagland: Creative Strategy for Social Impact

In this episode of The ForeCast, Morgan speaks with Scott McClure and Karen Hoagland from Rain about our partnership with @GlamourGals, a nonprofit focused on combating senior loneliness through intergenerational connections. They discuss the creative strategy behind the pro bono campaign, as part of SixDegrees.org’s Purpose, Produced initiative, aimed at recruiting teen volunteers, the importance of understanding loneliness in both seniors and teens, and the innovative content created to engage a younger audience. The conversation highlights the rewarding nature of nonprofit work and the agency's commitment to future collaborations.The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.Check out our work in partnership with GlamourGals below!25 Years Awareness Video: https://youtu.be/2r2rEzwB7KA?si=JSfMwFPRDGalp5vZTikTok Dance Video: https://youtube.com/shorts/mI2MHJymMyY?si=yif9F3BfuAz4Z1U_Timestamps:Intro (0:00)The Importance of Intergenerational Connections (2:57)The Partnership Journey: From Concept to Collaboration (5:37)Creative Strategy Development for the Campaign (8:35)Understanding Loneliness: A Dual Epidemic (11:39)Building Community and Empowering Youth (14:30)Creative Execution: Engaging Content for Teens (17:24)The Role of Interns and Gen Z Insights (20:31)Scott & Karen’s Forecast (23:36)Please follow our podcast and leave a review!Our website: https://www.rainforgrowth.com/Follow us on social media!LinkedIn: https://www.linkedin.com/company/rainthegrowthagency/?viewAsMember=trueFacebook: https://www.facebook.com/RainTheGrowthAgencyInstagram: https://www.instagram.com/rainthegrowthagency/X: https://x.com/rainforgrowthYouTube: https://www.youtube.com/channel/UC7LlxqQWvCl5nPIJctIuiswTikTok: https://www.tiktok.com/@rainthegrowthagency