Scott Schuster on Navigating Healthcare's Messy Middle

from The Performance Prescription - A Healthcare Marketing Podcast · host Target Continuum

Most healthcare marketers think they need to show up with answers. Scott Schuster argues the opposite, that real impact comes from asking better questions and aligning to what other teams actually care about. In this episode, Scott explores how to build credibility inside complex health systems, why the “messy” work is where real value is created, and how to connect strategy to operations and clinical goals.

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This episode is 15 minutes long.

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This episode was published on March 25, 2026.

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