Scripting: How to Say What You Need...to Get What You Want! Buyer Hesitation in the Current Market | Ed Laine | S22 E7

Ed breaks down proven strategies for overcoming buyer hesitation in January, addressing common concerns around interest rates, timing, and uncertainty. This episode covers practical scripts, data-driven conversations, and ways to position today’s market advantages—like lower competition and motivated sellers. Ed also shares techniques for managing difficult buyer criteria, setting expectations, and helping clients move forward with confidence using clarity instead of pressure.