Scripting: How to Say What You Need...to Get What You Want! Federal Open Market Meeting | Ed Laine | S20 E34

In this session, veteran broker and former lender Ed breaks down how Federal Reserve meetings ripple through the real estate market and what that means for buyers and sellers today. He explains why mortgage rates often move before the Fed announces changes, how Wall Street expectations play into client decisions, and why educating buyers on timing opportunities is key in a shifting market. Ed also shares his strategies for building credibility and trust with clients, including how patience and negotiation can turn long listings into success stories.Plus, he introduces his custom ChatGPT tools for real estate pros, offering insights into daily rate tracking and smart mortgage strategies like float-down features.