Scripting: How to Say What You Need...to Get What You Want! Getting Sellers into Action | Ed Laine | S22 E37

With nearly four decades of experience, Ed Laine shares how to engage spring sellers before the competition does. He explains why most homeowners think about selling for over a year before listing—and how agents can step in early as trusted market advisors instead of just listing agents. This session covers spring timelines, strategy sessions vs. listing appointments, smart pricing through “price bracketing,” and creating visibility that drives competition. Ed also dives into seller inspections, home prep conversations, and communication tactics that build confidence and set realistic expectations. If you want to dominate the spring market, it starts with the conversations you’re having right now.