Scripting: How to Say What You Need...to Get What You Want! Google LSA | Ed Laine | S19 E14

Would you pay $500 a week for leads if you closed 7 out of 8? Ed’s breaking down the Google ad strategies behind his insane conversion rate—and sharing the exact scripts he uses to win clients.In this value-packed episode, Ed shares the secrets behind his high-converting lead generation system—highlighting how he’s closed 7 out of his last 8 leads using Google Local Service Ads. He walks through the full setup process for LSAs, including tips for optimizing your Google Business profile, getting verified, and expanding your service areas for maximum exposure. Ed also dives into trust-building strategies, like using a phone tree vs. personal cell, leveraging Google reviews, and crafting rapport-building scripts that turn cold leads into contracts.Plus, you'll hear Ed’s innovative tactics for agent-to-agent referrals, out-of-state lead generation using local addresses, and his thoughts on new legal changes affecting how agents must approach clients. Whether you're looking to scale your ad budget strategically or just need fresh approaches to boost your close rate, this episode delivers.