Scripting: How to Say What You Need...to Get What You Want! Navigating Slow Market | Ed Laine | S24 E38

Ed Lane conducted a training session on how to navigate the real estate market during the slower season from September to January. He presented a structured strategy involving listing homes in September/October, temporarily removing them from the market by Halloween if they don't sell, and then relisting them on the third Thursday of January. Ed emphasized the importance of not offering opinions about timing to sellers, instead using statistics like December being his third highest transaction volume month, and explained how this strategy works by resetting days on market and capitalizing on buyer psychology after the holidays. During the Q&A portion, Alyson asked about competing listings in her neighborhood and whether to wait for a price reduction until after Labor Day, to which Ed advised against making changes during 3-day weekends and suggested framing the decision between going live the following Thursday or waiting until after Labor Day.