Scripting: How to Say What You Need...to Get What You Want! Objections Scripts | Ed Laine | S21 E48

In this episode, Ed Lane shares practical strategies for handling real estate objections during the holiday season. He breaks down how to position December as an opportunity for both buyers and sellers, leverage motivated holiday sellers, and structure efficient showings that encourage action. Ed also dives into seller consultation conversations, strategic listing timing, and how January launch dates can increase sale prices. Plus, he answers live questions—from handling lowball buyers to navigating tenant issues and rising HOA fees. A value-packed conversation for any agent looking to guide clients with confidence through the holiday market.