Scripting: How to Say What You Need...to Get What You Want! Off Market tools for Buyers | Ed Laine || S18 E53

Ed emphasized the importance of standing out in the competitive real estate market and shared his strategies for attracting and retaining clients, including his "sell for free" program and targeted marketing approach. He also discussed the effectiveness of direct mail in accessing off-market properties and the use of seller scores to identify properties most likely to sell in the next 24 months.