Scripting: How to Say What You Need...to Get What You Want! Pre-Listing Rehab | Ed Laine | S23 E58

This was a Scripting Fridays session of the Agent Power Huddle led by Ed Lane, who presented a deep dive on the Moving Concierge Program as a tool for converting seller leads. Ed explained how the program offers sellers three options for selling their homes: cash offer, as-is on the market, or as-repaired on the market, and shared scripts and tools for presenting this approach to clients. He emphasized the importance of demonstrating a 40% return on investment (ROI) before proceeding with repairs and using a side-by-side comparison tool to help clients visualize the different scenarios. During the Q&A portion, Alyson shared success using Ed's whatwouldedsay.com chat tool to help a difficult client situation involving an emotional seller in Oregon who was planning to raise his price by $100,000 monthly despite poor showings, and discussed her growing REO business with positive feedback from contractors.