Scripting: How to Say What You Need...to Get What You Want! Selling AGAINST Listing Discounters | Ed Laine | S19 E39

Are discount brokerages undercutting your listings? Learn how to win with confidence—not compromise.Ed shares strategies to effectively compete against discounters like Redfin, defending commission rates and delivering full-service value. He highlights objection handling, marketing with MLS data, and real-world examples of turning skeptical sellers into clients. Plus, door-knocking and expired listing tactics to dominate underserved markets.