Se não viralizar, morre: o novo jogo da indústria de games

A indústria de games está passando por uma transformação silenciosa  e preocupante. Cada vez mais, jogos são avaliados pelo desempenho imediato, com pouco espaço para evolução ao longo do tempo. No episódio de hoje do Podcast Canaltech, a gente discute o que especialistas já estão chamando de “TikTokficação” dos games: um cenário em que títulos precisam viralizar no lançamento para sobreviver. A conversa traz reflexões sobre o impacto dos investidores nas decisões dos estúdios, a pressão por resultados rápidos e o que isso significa para o futuro da criatividade na indústria. Você também vai conferir: Oportunidade na área de tecnologia com inscrições abertas, YouTube quer sua ajuda para identificar vídeos feitos por IA e WhatsApp testa solução para acabar com barulho nas chamadas. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de Marcelo Fischer, André Magalhães e Viviane França, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Yuri Sousa e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

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This episode is 15 minutes long.

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This episode was published on March 23, 2026.

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