SE01E09 - The Tiffany of Flowers: Speaking Roses | Rene Rodriguez | Untold

What if you could print your feelings onto a rose? In this unforgettable episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Rene Rodriguez, CEO and founder of Speaking Roses, a company rewriting the rules of the flower industry.Rene shares the bold, unexpected journey from running a promotional product business to creating a global brand built on emotion. From a game-changing request by JCPenney to navigating logistics nightmares and skeptical markets, Rene reveals how he turned a simple idea—printing messages on real roses—into a thriving business model.💡 Inside this episode:The messy, magical reality of scaling a disruptive ideaWhy hyper-personalization is the future of consumer goodsHow Rene navigated skeptics, setbacks, and logisticsThe importance - and difficulty - of creating new consumer habitsWhy relationships—not products—are what business is really aboutRene also unveils the future of Speaking Roses, including preserved roses that last forever and a licensing model aimed at scaling globally. For aspiring entrepreneurs, he offers real talk on action over ideas, surrounding yourself with smarter people, and mastering the emotional experience behind every transaction.🌹 If you believe business is more than a product—it’s about people, emotion, and unforgettable experiences—you’ll love this conversation.🔔 Subscribe for more stories you won’t hear anywhere else.#UntoldPodcast #SpeakingRoses #Entrepreneurship #BusinessOfEmotion #UtahStartups #PersonalizedProducts