Search with Josh Bachynski | The ethics of AI SEO, the new ranking factors & evidence-based marketing

Host: Jack Chambers-Ward | https://www.linkedin.com/in/jlwchambers/ | He/himIn this episode of Search with Candour, I’m joined by Josh Bachynski, CEO at Be Found Everywhere. With over 20 years of experience, Josh shares insights on ethical marketing and why an evidence-based approach to SEO is important for AI search optimisation.Topics discussed:Why AI Mode is the biggest change in search since 1998How the ranking factors compare to the traditional 10 blue linksWhy marketers must adapt to AI or get left behindWhy testing is so important in making strategic decisionsGoogle’s definition of consensus and non-commodity contentHow to find trustworthy sources in SEOThe difference between virtue signalling and truly ethical marketingChapters00:00 Introducing Josh Bachynski01:16 Introduction04:15 Why evidence-based SEO is so important07:05 The new ranking factors for AI search15:00 Google’s definition of consensus and E-E-A-T18:18 The ethics of Google’s business model23:07 Google Ads incentives27:34 Learn to embrace AI and adapt36:11 Defining ethical marketing41:18 Truthful ethical marketing42:12 Virtue signalling and positivity43:28 Use AI for good44:03 Google is not moral47:55 Adapt or lose jobs50:37 Evidence-based SEO testing53:55 Finding trustworthy sources in SEO59:08 Accountability in communities01:03:30 Recommendation: Actionable tip01:08:36 Recommendation: Tools and software01:14:03 Recommendation: Something fun01:16:48 Where to follow Josh01:18:31 Episode wrap-up and upcoming guestsFollow JoshWebsite: https://bfeai.com/ - Use code BEEFY-JOSH-20 for 20% offLinkedIn: https://www.linkedin.com/in/josh-bachynski/YouTube: https://www.youtube.com/jbachynsWatch / Listen on YouTube - https://youtube.com/playlist?list=PL8c8k5Yy8FltVNsIsP1iUCSXDfE5cq2pM&si=xl4cMh_ngcMhrJ0-Subscribe to Core Updates for weekly SEO news and SEO tips - https://coreupdates.com/