Season 12 | Ep 138 | Authenticity in Sales

Do you present yourself authentically during sales? Unlike presenting your curative version, authenticity will bring out the real you and attract the people you want to work with.  In this episode of The Agency Blueprint, we discuss what makes authenticity attractive to your potential prospects and a real game-changer. We also explain how to change your sales perspective by seeing the actual value you’re providing, learning to articulate your ideas effectively, and being authentic.  Listen in to learn how to connect and build trust with your leads by having fun during a sales call and providing appropriate advice.  Key Questions:   [00:46] What’s your perception of what sales is supposed to be?  [03:50] What’s your experience with your idea of being an authentic salesperson and making sales?  What You’ll Discover: [01:53] Why the number one mistake agencies make is hiring a salesperson too early and why it doesn’t work.  [04:08] How to change your sales perspective by seeing the actual value you’re providing, learning to articulate your ideas effectively, and being authentic.  [12:14] The importance of having fun during a sales call in an authentic way to connect and build trust with a prospect.  [16:50] The importance of including all the stakeholders in a call to explain your process without leaving anyone out. [18:05] Understand that lying and overpromising aren’t fun and instead set the right expectation for everyone to win. [19:28] Avoid overselling what your prospects don’t need and instead sell what will help them accomplish their goals.  [20:38] How to build trust with your prospects by acting as an advisor for what is right for them.Free Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.