Season 2 Ep. 3: Are the 4Ps Still Relevant?

The team starts out this episode disagreeing on w…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Season 2 Ep. 3: Are the 4Ps Still Relevant?" was published on October 26, 2018 and runs 17 minutes.

October 26, 2018 ·17m · The Accidental Marketer Podcast

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Summary

The team starts out this episode disagreeing on whether marketer's should continue to structure their strategies around the tenets of product, place, promotion and price. But they come to an agreement on how the 4Ps can still be a useful organizing principle for marketers.

Episode Description

The team starts out this episode disagreeing on whether marketer's should continue to structure their strategies around the tenets of product, place, promotion and price. But they come to an agreement on how the 4Ps can still be a useful organizing principle for marketers.

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