Unmasking Greenwashing: How Companies Mislead And What Can You Do with John Pabon

In this episode of the We Need to Act podcast, we welcome John Pabon, greenwashing expert, author of The Great Greenwashing, consultant, and speaker. John unpacks how greenwashing evolved from fossil fuel misinformation into a sophisticated global system of climate deception involving corporations, governments, NGOs, and even billionaires. We discuss the difference between accidental and deliberate greenwashing, why responsibility has been shifted onto individuals, and why the real climate debate is “up vs. down” — not left vs. right.We also explore AI as a new amplifier of misinformation, the current state of greenwashing regulation, and how companies can communicate sustainability honestly without resorting to greenhushing.Episode HighlightsJohn Pabon on his journey from the United Nations to exposing greenwashingThe difference between accidental greenwashing and deliberate corporate deceptionHow fossil fuel companies pioneered climate misinformationWhy consumers are smarter — but still up against billion-dollar influence machinesThe shifting of climate responsibility onto individuals through recycling and carbon footprintsUltra-wealthy emissions, private jets, and the “up vs. down” climate debateThe current state of greenwashing regulation in the EU, Australia, and the U.S.The rise of AI as a potential amplifier of climate misinformationWhy companies must embrace transparency instead of greenhushingA reminder that you don’t have to be a perfect environmentalist — just an honest and engaged onePlease show us your support by...Tune in and subscribe to the We Need to Act podcast via Spotify or Apple Podcasts.Support our show by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠buying us a coffee⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Join our page on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our newsletter on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠