Season 2 Ep.6: Is B2B Segmentation Impractical?

Many B2B's have had the initial excitement of cre…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Season 2 Ep.6: Is B2B Segmentation Impractical?" was published on January 25, 2019 and runs 18 minutes.

January 25, 2019 ·18m · The Accidental Marketer Podcast

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Summary

Many B2B's have had the initial excitement of creating a needs-based segmentation strategy...only to have it fizzle out due to poor buy-in and bad execution of the initiative. They conclude that "it doesn't work." But it is actually very practical! And the answers to successfully implementing are easier than you think! Listen to the team give tips on how to make this powerful, differentiating approach work.

Episode Description

Many B2B's have had the initial excitement of creating a needs-based segmentation strategy...only to have it fizzle out due to poor buy-in and bad execution of the initiative. They conclude that "it doesn't work." But it is actually very practical! And the answers to successfully implementing are easier than you think! Listen to the team give tips on how to make this powerful, differentiating approach work.

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