Season 2 Ep.6: Is B2B Segmentation Impractical?
from The Accidental Marketer Podcast Hosted by Impact Planning Group
Many B2B's have had the initial excitement of creating a needs-based segmentation strategy...only to have it fizzle out due to poor buy-in and bad execution of the initiative. They conclude that "it doesn't work." But it is actually very practical! And the answers to successfully implementing are easier than you think! Listen to the team give tips on how to make this powerful, differentiating approach work.
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This episode is 18 minutes long.
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This episode was published on January 25, 2019.
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