Season 2, Episode 1: The Creative Realignment (with Alex ...

What this episode covers

In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape. In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss: How the role of creative optimization has changed over time as the privacy environment has grown more restrictive; How creative experimentation and creative concept construction align with audience development; How a productive relationship between the creative team and the media buying team can be structured; And the skillsets that Alex see most commonly in effective CMOs. About Alex: Alex Collmer is the Founder and CEO of VidMob, the world’s leading AI creative performance platform. Since founding the company in 2015, Collmer has raised more than $220M and led initiatives that earned VidMob official marketing partner badges from Meta, Google, TikTok, Amazon, Snapchat, Twitter, Pinterest, LinkedIn, Reddit, and Hulu. Today, VidMob provides its software to a majority of agency-holding companies and counts many top global brands as clients.

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Frequently Asked Questions

How long is this episode of Mobile Dev Memo Podcast?

This episode is 48 minutes long.

When was this Mobile Dev Memo Podcast episode published?

This episode was published on November 20, 2023.

What is this episode about?

In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape. In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I...

Can I download this Mobile Dev Memo Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.