Season 2, Episode 10 - Discussing The Importance of Self Identity and Overcoming Shame with Eli Natoli

In this episode of Shameless Stories, host Sarah Lloyd speaks with Eli Natoli and shares her transformative journey from aspiring doctor to marketing strategist. Eli discusses her experiences with an abusive relationship, the complexities of finding purpose, and how her past has shaped her empathetic approach to business. The conversation emphasises the importance of self-identity, overcoming shame, and recognising that our life experiences contribute to our unique gifts and abilities. Eli encourages listeners to embrace their stories and understand that their paths may lead to fulfilling their purpose in unexpected ways. Bio Eli Natoli is an internationally recognised bestselling author, marketing strategist and sought-after speaker dedicated to helping purpose-driven entrepreneurs build businesses that are both profitable and true to their values. Instead of focusing on tactics that pressure or manipulate, she teaches entrepreneurs to build trust, deepen connection, and communicate with integrity so that their expertise resonates and converts naturally. Her work spans keynote talks, workshops, consulting and transformational coaching, empowering individuals to show up with clarity, confidence and lasting impact. Today, Eli continues to inspire and equip entrepreneurs worldwide to create meaningful work, build thriving communities, and drive sustainable business growth through authentic, service-oriented strategies.Instagram: https://www.instagram.com/eli.natoli/LinkedIn: https://www.linkedin.com/in/elinatoli/