Season 2, Episode 101: Don’t Try to Outrun the Bear

This episode has a pretty simple description. We talk about what data you should be gathering and the best way to leverage it. That is it. Our guest this week is Neil Hoyne, the Chief Measurement Officer at google, and author of “Converted: The Data-Driven Way to Win Customers' Hearts”. He compares business to everyday relationships, explains data’s role in decision-making, and even gives us an experiment to try. We also learn why our goal shouldn’t be to outrun the bear!