Season 2, Episode 11: Optimizing ad spend against LTV (with Eran Friendinger)

My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about: The primary pitfalls that marketing teams encounter when building LTV models?; How to avoid (or accommodate) the curse of dimensionality when estimating LTV; How VO bidding has changed since ATT and the nuances of the different platforms that marketers should consider when using VO bidding; Synthetic signals and whether or how they should be incorporated into an advertiser's conversion optimization process; The specific campaign strategies that work differently across verticals.