Season 2 - Episode 38: "Feeding the Sales Monster" with Alex Gesell

Mark Edwards talks with Alex Gesell of Imagine Growth, a training institute, focused on the tech sector.A true digital nomad, Alex lives globally, spending 3-6 months in the most beautiful places from Europe to Latin America, US, Africa to Asia - He has employees on all 5 continents and clients mainly in Europe and the US.It’s a fully virtual company, which he founded 2 years ago and built from the start with the idea of having a truly global company. It’s a company that embraces the next level of working globally together with no borders and no distance is too far.To make this work in practical terms, Alex has made a conscious shift to scheduling his business meetings around where he currently chooses to live - whether that’s in Colombia, London or Silicon Valley. 100% of customer conversations are online - There’s literally no need to be face-to-face. Conversely, whenever he has the opportunity, Alex loves to have face-to-face meetings.Imagine Growth InstituteImagine Growth Institute is a training institute, dedicated to a very specific target audience - The tech industry, including software & consulting founders and their executive teams.Imagine’s vision is to help people change the way they do business, from strategic positioning to scaling up their business x2 to x10 times.At the same time, they work on top leader personal growth on all levels -  Alex likes to call this "body, mind, soul reprogramming. Questions tackled are those that face many top entrepreneurs and executives: How do you live an empowered life as a leader and not simply work 100 hours, contsantly stressing out about reaching the next quarterly goal - At the same time, how do you transform your operations for the future?Alex has worked for 10 years in the tech sector, mainly in the innovative RPA and AI niches. In all the organisations he worked with, he realised that 2 things weren’t working:Branding and content marketing - Really creative content to educate the customer about the innovative tech sector.Lead generation The biggest mistake they all made was to be panicking about the results for “this quarter”. And this was true in companies of all sizes - from small companies with 50 people to Microsoft-size corporates.If you want to really grow your business, this is a strategic essay - a core capability. Producing software is one element, while generating sales is another. The bridge between these two elements is communication with your market through thought leadership and then leveraging this to generate leads.You need to combine this with smart outreach, not a ‘shotgun in the dark’ approach. It must be specifically targeted outreach so you are adding value.Thanks, Alex, for a really interesting conversation and great insights :)Links & Contact:Alex Gesell:https://www.linkedin.com/in/alexandergesell/ https://imaginegrowth.institute/  https://www.instagram.com/imaginegrowth.institute/?hl=enMark Edwards:https://www.bossequity.com/resources/podcasts https://www.linkedin.com/in/markledwards/https://www.bossequity.com/https://www.linkedin.com/in/markledwards/