Season 2 Episode 4.1 CRM Reimagined: Looking at the History with Jason Harlander from Improzo

Season 2 Episode 4.1 is officially live.New Improzone Podcast EpisodeIn this episode, Jane Urban sits down with Jason Harlander (Executive Director, Technology Management, Improzo) to explore the origins of CRM in life sciences and how early decisions continue to shape the industry today.Key takeaways:* How Salesforce started as a SaaS disruptor and built the foundation for modern CRM* Why Veeva’s vertical-first approach transformed pharma CRM adoption* The role of force.com in accelerating innovation without building from scratch* How early strategic decisions helped Veeva capture massive market share* What the Veeva Salesforce split means for the industry todayA grounded conversation on where CRM really came from and why understanding its history is key to making better decisions moving forward.