Improzone

Season 2 Miniseries Episode 4.2 is officially live.New Improzone Podcast EpisodeIn this episode, Jane Urban sits down with Jason Harlander (Executive Director, Technology Management, Improzo) to unpack the present-day realities of CRM transformation, where life sciences, data, and technology intersect, and where teams are now being forced to make some of their most critical platform decisions.Key takeaways:- Why CRM decisions today are no longer just about features, but about entire enterprise ecosystems- The real trade-offs between Veeva Vault CRM and Salesforce Life Sciences Cloud in pharma environments- How platform depth across clinical, regulatory, and commercial systems is reshaping migration complexity- The hidden cost layers from integrations to change management, that often define success or failure- How AI-driven narratives from both platforms are influencing (but not yet proving) real-world outcomes- Why early-stage biotech companies are increasingly locking into ecosystems like Veeva Basics from day oneA grounded, real-world conversation on what’s actually happening inside CRM decision rooms today, the pressure, the complexity, and the trade-offs that don’t always show up in presentations.#improzonepodcast #crm #lifesciences #digitaltransformation #customerexperience #pharmatech #aiinhealthcare #improzo

Season 2 Episode 4.1 is officially live.New Improzone Podcast EpisodeIn this episode, Jane Urban sits down with Jason Harlander (Executive Director, Technology Management, Improzo) to explore the origins of CRM in life sciences and how early decisions continue to shape the industry today.Key takeaways:* How Salesforce started as a SaaS disruptor and built the foundation for modern CRM* Why Veeva’s vertical-first approach transformed pharma CRM adoption* The role of force.com in accelerating innovation without building from scratch* How early strategic decisions helped Veeva capture massive market share* What the Veeva Salesforce split means for the industry todayA grounded conversation on where CRM really came from and why understanding its history is key to making better decisions moving forward.