Season 2, Episode 98: ICA Consumer Study Insights

In this episode, we hear from Bob Klein, ICA's long-time Research Director. Klein gives us insights on the ICA 2022 Consumer Study. We discuss what changed in the last years, and what hasn't. Klein talks trends and predictions on what will be important in the coming years. Most importantly we talk things that could improve customer satisfaction. If you don't run an easily accessible subscription model this episode might just change your mind!