Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss: How Prompt Engineering is a skill that can be improved upon over time; The non-obvious ways in which prompt engineering can be approached in order to improve outcomes; How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time; Whether the growth hacking model has fallen out of favor; The principal challenges of running an agency; Whether marketing generally suffers from a lack of statistical literacy. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.