Season 3 Episode 2 - What AC/DC can teach us about building a brand

Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".External resources:How Brands grow by Professor Byron Sharp CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE