EPISODE · Jul 16, 2024 · 54 MIN
Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
from Mobile Dev Memo Podcast · host MobileDevMemo
In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid decline of made-for-advertising (MFA) supply; How the largest premium web publishers will adapt to cookie deprecation in Chrome; Whether cookies will ultimately be deprecated in Chrome; Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome; The dynamics behind OEMs claiming ad rights within CTV apps. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
What this episode covers
In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid decline of made-for-advertising (MFA) supply; How the largest premium web publishers will adapt to cookie deprecation in Chrome; Whether cookies will ultimately be deprecated in Chrome; Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome; The dynamics behind OEMs claiming ad rights within CTV apps. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
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Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
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