Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)

In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid decline of made-for-advertising (MFA) supply; How the largest premium web publishers will adapt to cookie deprecation in Chrome; Whether cookies will ultimately be deprecated in Chrome; Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome; The dynamics behind OEMs claiming ad rights within CTV apps. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.