Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)

this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Disney+, and Amazon for their ad-supported tiers; The different targeting and measurement solutions offered by the major streaming services; Why CTV measurement is challenging when inventory is purchased through third-party DSPs; The availability of targeting data across various streaming services and programmatic channels. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.