Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

from Mobile Dev Memo Podcast · host MobileDevMemo

My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts to date, as well as the expansion of many legacy media companies into gaming. Among other topics, we cover: Netflix's strategy with its gaming endeavor; Netflix's hiring of Alain Tascan from Epic to run its gaming division; The commercial outcome that Netflix is pursuing with games; The convergence of monetization strategies across streaming video and gaming; Where the ceiling is in mobile games, and whether that ceiling has been reached by companies like Supercell; The New York Times as a gaming company. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Episode metadata supplied by the publisher feed · Published Jul 30, 2024

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Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

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