Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)

My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform. In our conversation, among other things, Barak and I discuss: The prevailing themes in mobile attribution; How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven't worked as well; How the media landscape utilized by mobile app advertisers changed over the past few years; How mobile app advertisers should view the web as a potential source of installs; SKAdNetwork's transformation into AdAttributionKit and how should advertisers view that; How AI will play a role in marketing performance measurement. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.