Season 3 Episode #3 Oli, Jonny & Alex - Founders of These Days

Oli, Alex and Johnny from These Days Sprits discuss their journey in creating a wine-based spritz brand, wanting to reframe and redefine the spritz category, making it more accessible and approachable. They focused on creating a brand identity that is colourful, fun, and uses normal words! (Alcohol can be stuffy!) They wanted to bring spritz into the craft beer space and serve it on tap to drive consideration and make it more desirable. They also talk about the challenges of production and the importance of having a brand home, which is their bar, to validate their idea and showcase the spritz experience. The conversation revolves around the challenges and successes of launching a spritz brand and the importance of creating a unique and accessible drinking experience. They discuss the validation they received from customers and the need to break the perception that spritz is only a summer drink. They also touch on the importance of marketing, collaboration, and sustainability. The future plans include expanding distribution, opening more bars, and focusing on spritz on tap. Takeaways These Days Sprits aims to reframe and redefine the spritz category, making it more accessible and approachable. They focus on creating a brand identity that is colourful, fun, and uses normal words. Serving spritz on tap helps drive consideration and make it more desirable. Having a brand home, their bar, allows them to validate their idea and showcase the spritz experience. Production has been a challenge, but they have brought it in-house to have more control. The founders received validation for their spritz brand from customers who enjoyed the drink, even those who wouldn't typically drink spritz. Breaking the perception that spritz is only a summer drink is a challenge they face, but they are determined to make spritz more accessible and fit into the space between beer and cocktails. Marketing and collaboration are important aspects of building a brand, and the founders emphasize the value of talking to people and utilizing networks. Sustainability is a priority for the founders, and having control over the production process allows them to minimize waste and focus on the team and culture. The future plans include expanding distribution, opening more bars, and ultimately becoming the brand that represents spritz on tap. Please follow @gettingtogrow on Instagram & if you like the episode then please do give it 5 stars! Season 3 kindly sponsored by The Coconut Collaborative, https://coconutco.co.uk/ Sam Lawrence Recruitment, https://lawrencerecruitment.com/ Sweet Thyme Foods, https://www.sweetthymefoods.co.uk/