EPISODE · Oct 20, 2022 · 14 MIN
Season 3 Episode 3 - What Amazon Prime can teach us about loyalty
from Everybody hates your brand · host Rob Voase
In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. External resources: Ronnie Chieng clip - CLICK HERE Marketing Week article on Price Promotion - CLICK HERE Article on Fictitious Pricing - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Pop's Don't Lie by Peter Croswetr. CLICK HERE
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In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.
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Season 3 Episode 3 - What Amazon Prime can teach us about loyalty
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