Season 3 Episode 3 - What Amazon Prime can teach us about loyalty

from Everybody hates your brand · host Rob Voase

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. External resources:Ronnie Chieng clip - CLICK HEREMarketing Week article on Price Promotion - CLICK HEREArticle on Fictitious Pricing - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don't Lie by Peter Croswetr. CLICK HERE

What this episode covers

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.

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Season 3 Episode 3 - What Amazon Prime can teach us about loyalty

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How long is this episode of Everybody hates your brand?

This episode is 14 minutes long.

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This episode was published on October 20, 2022.

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