Season 3 Episode 3 - What Amazon Prime can teach us about loyalty

from Everybody hates your brand · host Rob Voase

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. External resources:Ronnie Chieng clip - CLICK HEREMarketing Week article on Price Promotion - CLICK HEREArticle on Fictitious Pricing - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don't Lie by Peter Croswetr. CLICK HERE

Episode metadata supplied by the publisher feed · Published Oct 20, 2022

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In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.

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Season 3 Episode 3 - What Amazon Prime can teach us about loyalty

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