Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)

I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success with Out-of-Home Who in an organization tends to control Out-of-Home budget The media buying process for Out-of-Home Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠Clarisights⁠⁠. Go to⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.