Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)

from Mobile Dev Memo Podcast · host MobileDevMemo

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome; Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously; Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome; The prospects for alternative identifiers; Who stands to gain the most from third-party cookie deprecation; Shopify's innovations, including Shop Cash and Shopify Audiences; Amazon's partnerships with Meta and Snap. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

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This episode is 51 minutes long.

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This episode was published on March 26, 2024.

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