Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar

from Everybody hates your brand · host Mallika Kelkar, Rob Voase

In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Blue Texas by Rockin' for Decades. CLICK HERE

What this episode covers

In this episode, we talk to Mallika Kelkar, CRM/CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.

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Season 3 Episode 9 - Talking data, experimental design, and analytics with Special Guest Mallika Kelkar

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How long is this episode of Everybody hates your brand?

This episode is 38 minutes long.

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This episode was published on April 11, 2023.

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