Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)

In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss: Experimentation as a concept in consumer products; Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team; The tools needed for experimentation; How to ensure that experiments don’t conflict with or negate each other; Pricing experimentation; The most severe mistakes teams make with experimentation. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Kayzen. A mobile-first DSP that is built to democratize programmatic advertising. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.