EPISODE · Oct 31, 2023 · 42 MIN
Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose
from Everybody hates your brand · host Susan Rose, Rob Voase
Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.In short, she’s smart and experienced and definitely worth 40 minutes of your time to listeExternal resources:Science of Shopping - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE
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Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme. Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping. In short, she’s smart and experienced and definitely worth 40 minutes of your time to listen to.
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Season 4 Episode 1 - Talking data, insight and marketing tech with special guest Susan Rose
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