Season 4, Episode 11: Understanding AppLovin

What this episode covers

In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth.But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured in three parts:Understanding direct response advertisingUnderstanding mobile gaming advertisingUnderstanding AppLovin’s growthAll of these topics can seem unapproachable and impenetrable from the outside. I hope this episode clarifies them.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

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Frequently Asked Questions

How long is this episode of Mobile Dev Memo Podcast?

This episode is 39 minutes long.

When was this Mobile Dev Memo Podcast episode published?

This episode was published on November 11, 2024.

What is this episode about?

In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth.But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising,...

Can I download this Mobile Dev Memo Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.