EPISODE · Feb 13, 2024 · 14 MIN
Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?
from Everybody hates your brand · host Rob Voase
In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. External resources:Above Average YouTube Channel - CLICK HERERapha 500 YouTube video - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE
What this episode covers
In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand.
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Season 4 Episode 4 - What makes the Rapha Cycling Club a great loyalty program?
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